E-commerce (electronic commerce) is like an online store where you can buy almost everything, from toys and clothes to food and technology.

Imagine virtual storefronts where goods are on display and a shopping cart is always at hand. You can choose something, put it in the basket, and then it will all come to you by mail or courier. It's like shopping without leaving home - everything is convenient and just a click away.

# Advantages

What are the benefits of a e-commerce:

• Global Availability: Your store is available to customers worldwide, 24/7
• Variety of products: A wide range of products and services, providing customers with more options
• Shopping convenience: Shoppers can shop from home or on the go, saving time and effort
• Comparison and Reviews: Shoppers can easily compare products and read reviews to make a more informed decision
• Promotions and discounts: Frequent discounts and special promotions make shopping more profitable
• Convenient payment methods: A variety of payment methods provide convenient and secure payments
• Personalization: Recommendation systems and personalized offers make purchases more relevant
• Efficient management: Easily track sales, manage inventory and analyze data
• Global Market: Being able to attract customers from different countries and cultures expands your audience
• Sustainability: Fewer physical stores contribute to environmental sustainability

# Need to know

• Sales volume: In 2024, global e-commerce sales reached over $4.2 trillion.
• Growth Projections: Global e-commerce sales were expected to increase to over $6.3 trillion by 2024.
• Number of digital shoppers: In 2024, over 2.14 billion people worldwide were digital shoppers.
• Mobile shopping: More than 73% of e-commerce users made purchases from mobile devices.
• Average shopping cart size: Approximately $66 in 2024.
• Popular product categories: The most popular product categories for online shopping are fashion and clothing, electronics, cosmetics, and home goods.
• The role of social media: Online social media platforms are becoming important for shopping, whose influence on buying behavior is growing.
• Bounce rate: In 2024, the average bounce rate (abandonment of a purchase after adding an item to the cart) was around 69%.
• Site Load Speed: Fast site load speed is important, with 53% of users abandoning a page if it takes longer than 3 seconds to load.
• Growth Trends: E-commerce continues to grow, supported by advances in technology, changes in shopping behavior, and global events such as the COVID-19 pandemic.

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